The average online buyer lead is contacted once, maybe twice, before the agent moves on. Meanwhile the buyer keeps browsing - and eventually calls whichever agent is still showing up in their inbox.
The 12-touch cadence
- Day 0: personalized SMS + voicemail drop within 5 minutes
- Day 1-3: three-part 'welcome & neighborhood' email series
- Day 5: MLS alert tuned to their exact criteria
- Day 7 & 14: value-add texts (price trend, hidden inventory)
- Day 21+: monthly market snapshot until they buy or unsubscribe
Why 12 touches, not 3
In our data, 78% of realtor conversions happen between touches 4 and 11. The agents who quit at touch 3 are handing those closings to whoever stays in the inbox longest.