How to market life insurance on social media

Life insurance is a trust product — prospects don't buy from strangers, they buy from people they've watched teach, answer questions, and show up consistently. Social media is the lowest-cost way to earn that trust at scale. Done well, one week of content can produce months of inbound leads.

• Optimize your headline. Replace "Insurance Agent" with the outcome you deliver, e.g. "I help business owners protect income & reduce taxes with living-benefit life insurance."
• Post 3× per week. Rotate: educational carousel Monday, client story Wednesday, myth-buster Friday.
• Comment before you post. Leave 10 thoughtful comments on your target audience's posts every morning — this is where 80% of your reach comes from.
• Use "See More" hooks. First line must earn the click. Example: "Most people think term life is 'cheaper.' Here's what the math actually shows…"

• Convert your profile to a Page so you can run ads and access insights.
• Join 5-10 local groups (mom groups, small business, neighborhood) and answer questions — no pitches for the first 30 days.
• Run a $5/day lead-magnet ad pointing to a Trust Report or ebook. The GSS Life Lead Magnet Builder makes both in minutes.
• Post client-approved wins. "Just delivered a $500,000 policy to a young family — mom sleeps easier tonight."

• Hook in 2 seconds. "Three things your life insurance policy will NOT do…"
• One idea per video. 20-45 seconds. Face-to-camera or on-screen text.
• CTA every video. "Comment TRUST and I'll send you our free Family Protection Report."
• Batch weekly. Record 10 in one sitting, publish daily for two weeks.

• Carousels teach — 5-8 slides breaking down one concept (IUL, living benefits, LIRP).
• Stories humanize — behind-the-scenes, day-in-the-life, quick tips.
• Reels acquire — repurpose your short-form video here.
• Highlights convert — pin "Free Trust Report", "Book a Call", and "Client Wins" to your profile.

1. Weeks 1-4: Publish 3 educational posts + 2 short videos per week. Aim for engagement, not sales.
2. Weeks 5-8: Add a weekly lead magnet CTA. Launch a $5/day Facebook ad to your best magnet.
3. Weeks 9-12: Book calls from comments, DMs, and magnet downloads. Case-study every close.

Always follow your carrier's advertising guidelines. Never guarantee returns, use client names without written consent, or make claims your compliance department hasn't approved. When in doubt, run the post through your BGA or compliance team before publishing.