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Real Estate
Realtor team triples nurture pipeline with 12-touch AI cadence
A 4-agent team automated their buyer follow-up and grew their active nurture pipeline from ~180 to 560 warm leads in one quarter.
3.1x
active nurture pipeline
+27%
buyer-side closings
18 hrs
ISA time saved / week
The challenge
Buyer leads were being contacted once and forgotten. The team's ISA couldn't keep up with more than 40 conversations at a time.
The approach
- 12-touch AI cadence across SMS, email, and MLS alerts
- Neighborhood-tuned content library
- Automatic re-engagement of aged leads from prior seasons
- Weekly hot-lead digest for the ISA to prioritize dials
"We finally have a pipeline that keeps working while we're at the closing table."
- Team Lead, PNW realty team