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Lead Generation
Lead Routing & Scoring
The right lead, to the right rep, at the right moment.
faster response to hot leads
5×
lift in lead-to-appt rate
38%
SLA visibility
100%
Why this exists
The problem
Rotating round-robin ignores fit, intent, and speed-to-lead. Your best reps get random leads while hot leads sit for hours.
The GSS approach
How we solve it
AI scores every new lead in real time on 40+ signals and routes it to the best-fit rep with intent context - plus SLA alerts if untouched.
What's inside
Capabilities
Real-time scoring
Fit + intent scored on every field the moment a lead lands.
Rules + AI hybrid
Deterministic rules for compliance, AI for the gray areas.
SLA guardrails
Auto-reassign or escalate if a lead isn't touched in your window.
Attribution
Track source ROI down to the campaign and creative.
Workflow
How it works
- 1Ingest - leads land from ads, forms, referrals, and integrations.
- 2Score - AI ranks fit + intent in <200ms.
- 3Route - best-fit rep gets notified across app, SMS, and email.
- 4Enforce - SLA misses trigger reassignment automatically.
Best for
Made for
TeamsBroker-ownersInsurance agencies
FAQs
Common questions
Can we bring our own scoring model?
Yes - import weights or connect via API.
Ready to run lead routing & scoring in your business?
Create a free account today, or book a demo for a guided setup.