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Lead Generation

Lead Routing & Scoring

The right lead, to the right rep, at the right moment.

faster response to hot leads
lift in lead-to-appt rate
38%
SLA visibility
100%

Why this exists

The problem

Rotating round-robin ignores fit, intent, and speed-to-lead. Your best reps get random leads while hot leads sit for hours.

The GSS approach

How we solve it

AI scores every new lead in real time on 40+ signals and routes it to the best-fit rep with intent context - plus SLA alerts if untouched.

What's inside

Capabilities
Real-time scoring

Fit + intent scored on every field the moment a lead lands.

Rules + AI hybrid

Deterministic rules for compliance, AI for the gray areas.

SLA guardrails

Auto-reassign or escalate if a lead isn't touched in your window.

Attribution

Track source ROI down to the campaign and creative.

Workflow

How it works
  1. 1Ingest - leads land from ads, forms, referrals, and integrations.
  2. 2Score - AI ranks fit + intent in <200ms.
  3. 3Route - best-fit rep gets notified across app, SMS, and email.
  4. 4Enforce - SLA misses trigger reassignment automatically.

Best for

Made for
TeamsBroker-ownersInsurance agencies

FAQs

Common questions
Can we bring our own scoring model?

Yes - import weights or connect via API.

Ready to run lead routing & scoring in your business?

Create a free account today, or book a demo for a guided setup.